Communication

After all of the sustainability work is done (and I think we've almost reached our limit - but I've said THAT before . . .) then the best environmental return one can get on that investment is to advertise to the rest of the world that you've done it. It's a form of social marketing.

Unfortunately, naturally or by design, many of the retrofits one does are hidden from view and never noticed. For this reason we have a few signs around the property and that's also the primary reason for the construction of this website. If by broadcasting our success we can help influence other people and they in turn help the environment by taking a few steps towards sustainability, then we'll have multiplied our yield without further effort or cost. Sounds a lot like permaculture . . .